Amphora Reveals New Identity with Redesigned Logo and Website
Amphora, the leading provider of commodity trading and risk management software, announced today the launch of its new corporate identity, redesigned logo, and website. These changes come at a time when the company is evolving and expanding its global reach.
In the last year, Amphora has broadened its global footprint. Our new website and brand identity better reflect our market-leading position and clearly demonstrates the comprehensive lifecycle of services we bring to our clients across the globe.
The new Amphora logo uses blue in the lettering, which represents strength, security, dependability and focus. The four rectangular shapes formed to create an abstract globe represents the four pillars of commodity trading (Buy, Transport, Store and Sell).
The newly-redesigned website features easy to navigate pages and updated, simplified messaging. The layout is structured to provide a seamless user experience. The site also better highlights the full suite of our products to help companies achieve their expansion goals. The About Us page has been restructured to highlight Amphora employees and gives a glimpse into the unique company culture.
“Whilst our name remains the same, our logo and website have been radically updated to better represent who Amphora is and what we bring to the market for our clients” commented Head of Global Sales and Marketing, Ivan O’Toole.
Chief Executive Officer, Chris Mudry, who is responsible for coordinating Amphora’s growth says, “Our new identity coincides with significant new investments to our future landscape. These are exciting times for our young/old company.”
Amphora provides robust and highly scalable multi-commodity trading, risk management, accounting and shipping solutions to support rapidly growing business demands and empowers clients to streamline operations, reduce transaction costs and manage their physical business in a single platform.
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